How Meta stumbled onto a winning AI strategy

Muse is currently based on the Muse Spark 1.3 model and is available on iOS, Android, the web at muse.ai, and through WhatsApp in the US to adults only. Muse’s three pricing tiers are: free (up to 100 million tokens per week), Power at $20 per month (500 million tokens per week), and Maximum at $100 per month (3 billion tokens per week). The app has no ads.

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Unlike most of the chatbots people use, Muse is proactive, which means it brings things up out of the blue, rather than waiting to respond to input. Still, it’s not a unique feature. Gemini Spark is the closest competitor to Muse on proactivity. Alexa+ is somewhat proactive. Claude Dreaming is the most interesting proactive-memory concept but is developer-facing.

Muse asks user permission to connect to apps, after which time it can read and send emails, book travel, lower bills, fill out forms, create plans, turn saved recipes into grocery lists, send party invitations, and make purchases.  (Muse runs in a dedicated cloud virtual machine called the Muse Secure VM, which has its own browser.)

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